5 billion euros! This is what the pet market in France will represent. 1500 euros a year for a dog, 1000 euros for a cat: an ever-rising market where the crisis is not slowing down, whether it is shaggy, shaggy, scaly or many other possibilities, although there is almost one on the contrary and rightly. two French households have at least one pet. As for the world market, it is estimated at around 100 billion euros! Something to turn your head on. And it’s not over: By 2026, the American business magazine Forbes promises an additional 23% growth. What does it represent and why is it growing so fast and strong? Our answers.
Pets at a glance
There are no less than 76 million pets, which is more than the population in France. This market is in full expansion with craftsmen who are willing to invest the necessary time and budget for the full development of the animal, less and less compromising the daily quality of life of their animals.
We love them like dogs and cats!
The cat, of course, goes in the pole position without being too surprised. Our feline friends lead the market in 45% of households with pets. There are 14 million in France. The dogs that follow them closely are the same, 8 million of them in one in every four households in France.
Ever heard of NACs? These are New Pets which are basically all pets except cats and dogs. Rodents (rabbit, mouse, rat, hamster, guinea pig, chinchilla, gerbil, pygmy pig, etc.), birds, aquarium and terrarium animals (iguana, chameleon, insect, arthropod, snake) and farm (chicken, peacock, duck, goose) , turkey). Let’s open a short parenthesis to our chicken friends, who are becoming more and more popular with animal lovers every day. They represent 5% of pets in France.
Various branches of the market
The total annual average expenditure for his pet is around €800 in total. What are the expenditure items?
This is clearly the first item of animal expenditure. Overall, the animal feed market is valued at more than €3 billion in France, with a monthly expenditure of between €50 and €80 per owner. So many brands, so many flavors, animal health benefits: the animal feed market is booming.
hygiene and health
Private insurance for pets, mandatory vaccination visits, unfortunately some unforeseen health problems included: the budget allocated to the hygiene and health of pets comes in second place. It is estimated at around €500 per household owner per year. Note that only 5% of pets are insured in France. This practice is not yet integrated into our customs, unlike our neighbors, especially in Great Britain.
Accessories and equipment
Whether it’s toys, walking accessories, cozy nests or other, the animal accessories market in France represents 500 million euros.
Other expenses can be added to these three big items: education and training and babysitting are the main expenses.
It is clear that the health crisis that we have been going through since the beginning of 2020, regardless of the sector, has had many short and long-term effects in terms of both economic, demographic, social and ecological aspects. For some it has had sometimes disastrous consequences, and if it will continue to do so, it will have encouraged others to thrive and rise to power. This is the state of the animal market.
As we know, many of them are people who sometimes choose radical life changes. While some left the city to settle in the countryside, others slammed the door of their jobs for a professional re-orientation, and between the two we’ll sadly count the divorce explosion as well as the marital scramble. These are many changes in habits that encourage lifestyles that are much more focused on well-being, living well together, and sharing. The French turned to things like cycling, exploring nature, enjoying its interior, meeting relatives more often, where they might have been a little sullen before. So, over the course of two years, when all channels were combined, animal ownership increased by 15% favored by all this confusion and questioning of our priorities.
While not all of them necessarily re-questioned and revolutionized their unfulfilled lives, many at least had to adapt their professional practices. Teleworking in particular has evolved a lot to the point of integrating it into traditional ways of doing things, to be sustained even after the crisis. Greater presence in the home logically encouraged the adoption of pets that were perhaps more difficult to envision before.
Back to quality rather than quantity
In the same perspective, always learning to refocus on the essentials and on more natural and simple choices, the French are turning to more qualities for their own well-being, just as they are for the health of their animals. Quality food, origin of food, quality of skin care products, walking and transportation equipment: they invest in sustainable, environmentally friendly, organic products with quality concerns.
Adoption and abandonment: couple kiss cool effect
Unfortunately, this booming market is tainted by the exploding school dropout numbers in France. France holds the European record for no less than 100,000 abandonments per year. Animal shelters are especially overwhelmed by the fact that the shelter, that is, the animals roaming the streets, are brought back to the shelter after a week of waiting for their masters inside the shelter.
Compulsive buying has become a feature of this pet market in recent years and, like most overconsumptive buying, often causes fatigue and apathy. The Internet also promotes this phenomenon, displaying all kinds of pets, like a bouquet of TV channels or a face of clothing.
When the law intervenes
The legislator condemns the abandonment of animals as an act of cruelty that can lead to imprisonment of up to 2 years and a fine of € 30,000 for the offender. The law against animal abuse, passed on November 18, 2021, will ban the sale of pets in pet stores from 2024, strictly regulating the online sale of pets, which will then be reserved only to shelters and breeders.